Promotional Gifts Can Be Used to Thank Your Employees For a Job Well Done

July 31st, 2009 by Aakash Shah

When many people think of promotional gifts, they usually think about what the best gift might be to promote their company to their customers. This makes sense as promotional gifts are an excellent means of promoting brand awareness. Promotional gifts are also ideal for promoting your company to your employees.

You may ask why you would want to promote your company to your staff. After all, they should know and understand your company better than most. This may be true, but if you are creative, your employees might just see a part of your company that they never knew before. They may get to know the side of the company that really appreciates their hard work and wants to demonstrate that appreciation to them.

Promotional gifts can be used in a number of ways to say thank you to your employees that have really made a difference in the company. These gifts do not need to be expensive gifts. It is often the small things that count. You could also choose a combination of gifts to give to employees at different times. Business gifts can be used as a means of employee retention and fun competition to inspire your staff do their personal best for the company. One UK based company has used business gifts very successfully in this way and their success deserves a mention.

The company, we will call it Company ABC, started by offering all their employees a printed Parker Pen at the end of a very busy month to thank them for their efforts. The gesture went down very well and they staff were delighted at their gift. The MD of Company ABC then decided to take it one step further.

As customer relations on the telephone was very important to their key business, he decided to ask a friend to phone and pretend to be a person enquiring about Company ABC’s products and services. Company ABC had 20 offices nationwide so he phoned each office and took notes about who offered him the best customer service and really sold the company well.

When the lucky unsuspecting employee was chosen, the MD phoned the employee to thank them personally for selling the company so well. He then told the employee that they would be receiving a top quality jacket with the company’s logo embroidered on it as a special thank you gift. Word soon spread throughout the company that the employee had received the gift and the competition was on! All of the employees wanted to win the company jacket and 24 other employees did over the next 12 months.

In the years that followed, the competition never changed but the gift did. The MD always ensured that there was something new on offer to thank his excellent staff such as desk clocks, watches, rugby shirts, and executive pens. Each of these sought after products were accepted with pride. It was always exciting to learn you or someone in your office had won one of the top employee prizes. Company ABC now has over 50 offices around the UK and Ireland and the employee thank you scheme is still strong and a proven huge success