Animal is teaming up with eyewear designer Inspecs to develop Animal Eyewear that will be launched at the beginning of 2008.
Animal Eyewear will be available throughout Animal’s 60 UK high street stores, as well as opticians, department stores, airports and sports retailers globally.
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The Animal brand was founded in 1987 as a specialist watch strap for surfers. Since then it has grown as a clothing, footwear, luggage and accessories supplier.
The brand is targeted at sports enthusiasts and is tested by experts to ensure it has a high durability.
Animal recently celebrated its 20th Anniversary with a nationwide competition and a window display in its flagship store in Carnaby Street, London. The marketing activity was led by Animal trade and retail marketing manager Andrew Mellor.
Source: http://www.mad.co.uk/Main/News/Articlex/403dd1a30e464ed0a7cf70ff81b66dfa/Animal-launches-branded-sunglasses.html
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